Culture

Using the CAMP Method of Motivation to Motivate and Retain Your Staff

Using the CAMP Method of Motivation to Motivate and Retain Your Staff

This past week, wearing my other hat as chamber director for southwestern Vermont, I had the pleasure to present at the Vermont Tourism Summit in Burlington, Vermont. My topic was on “Building Your Brand With Local Talent.” Now, because of my job and my background, the presentation was heavy on marketing tactics.  However, I was able to weave in some of my other passion - motivating teams.


Right, makes sense!  With all the strategy and tools to get the marketing job done, we still have the fundamental challenge of human beings leading the charge.  We still need to make sure our staff, teammates or freelancers are happy. This is where I often weaved in our CAMP Method of Motivation.

Developing Best Business Practices During Chaotic Times.

Developing Best Business Practices During Chaotic Times.

How do we find our way out of this tunnel of uncertainty and change, or at the very least, learn how to ride the rollercoaster while still continuing to develop business?  As Drucker points out, albeit simplistically, if you want to predict what’s ahead, your best bet is to create it. How do we go about creating a model that can handle the chaos of today, react when necessary, and attack with precision and purpose?  Here are some thoughts…

At The Heart of True Innovation are Trust and Vulnerability

At The Heart of True Innovation are Trust and Vulnerability

Innovation, or the application of better solutions that meet new requirements, unarticulated needs, or existing market, has a lot to do with the tasks, processes, and smart people! However, true innovation relies more on the ability to trust and be vulnerable in the incubator stage of an idea or innovation.

False innovation can be defined, if we borrow some language from vulnerability author Brené Brown as, “the absence of honest conversation about the hard work that takes us from lying facedown in the arena to rising strong has led to two dangerous outcomes: the propensity to gold-plate grit and a badassery deficit.”

White Paper: Millennials, Brands and Trust - FREE DOWNLOAD

White Paper: Millennials, Brands and Trust - FREE DOWNLOAD

Based on a presentation given at NYC Relate Live Conference, this 10-page white paper digs down into the concept of the Beloved Brand Triangle that author Matt Harrington created and showcased at the conference.  Learn how Millennials, trust are all intertwined and walk away with key questions to ask your organization and customers to build a more beloved, Millennial-friendly company.

Part 3: How "Narrative Belonging" Should Define Today’s Brands for Millennials

Part 3: How "Narrative Belonging" Should Define Today’s Brands for Millennials

Let’s build out the Beloved Brand Triangle with thesis #3.  The final point on our triangle is narrative belonging.  Narrative Belonging is the ongoing effort by a brand to tell the story continually of how a customer that uses the brand will have a sense of belonging to the product and service that will greatly enhance the customer’s existence and experience.

Why Millennials Need Authentic Trust in Their Products

Why Millennials Need Authentic Trust in Their Products

The challenge for many companies is that the Millennial generation will hold you to your sales pitch.  The days of the “snake oil” salesman are dead.  For many companies, who are not entirely truthful, who lack competency and character in their business practices and product, they will rue the day that 93 million Millennials find out that they are in fact not telling the truth.  This generation, who has a rigorous demand for excellence, will hop on their social platforms and announce to the world that you are now deemed untrustworthy.

Millennials and Their Rigorous Demand for Excellence in Brands

Millennials and Their Rigorous Demand for Excellence in Brands

Millennials. Brands. Trust. Three things that seemingly go together, yet each one has its own origin story.  Exploring each one is the task at hand for the next month and a half as we prepare for the Relate Live New York City conference on October 22-23.  How we fit these massive topics all into a 45 minute presentation, giving each one its own stage time, while connecting the dots, threading the narrative through all of them to come away with useful insights and nuggets of knowledge for conference goers will be our challenge.

Tasks, Processes and Relationships

Tasks, Processes and Relationships

There are always three things going on in any transaction or more importantly group/team/department/company: tasks, processes, and relationships. You can imagine that most of us focus a majority of our time on tasks (60%), A good organization focuses some of their energy on good processes (30%). This leaves about 10% just to focus on relationships which is actually the hardest and perhaps the most important thing to focus on as companies can always make a new machine, a new process, more tasks, but it's culture and people make up the differential factor between a good company and a great company.