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The C.A.M.P. Model In Action: How Google Applied This Theory to Drive Employee Motivation and Innovation

The C.A.M.P. Model In Action: How Google Applied This Theory to Drive Employee Motivation and Innovation

As Google grew, it faced the challenge of keeping its talented workforce consistently motivated. Financial incentives alone weren’t enough to maintain the high levels of innovation and employee satisfaction required to stay ahead in the competitive tech industry. Google’s leadership recognized the need to focus on intrinsic motivators—those elements that drive long-term engagement and fulfillment beyond salary and perks.