The challenge for many companies is that the Millennial generation will hold you to your sales pitch. The days of the “snake oil” salesman are dead. For many companies, who are not entirely truthful, who lack competency and character in their business practices and product, they will rue the day that 93 million Millennials find out that they are in fact not telling the truth. This generation, who has a rigorous demand for excellence, will hop on their social platforms and announce to the world that you are now deemed untrustworthy.
Harrington To Speak at Relate Live New York Conference on Millennials and Brand Trust
Matt Harrington, author, speaker and trainer on workplace generations will be a featured speaker at Zendesk's Relate Live NYC conference on October 23-24, 2017. The conference will be held at the Metropolitan Pavilion in New York City. Harrington will speak on how the best brands build trust and credibility with the Millennial generation (1980-2001).