Thesis: If you don't know who you are, where you're going (or want to take other people like your customers) or why you're doing this (the business), no amount of marketing in the world will help you create a great, lasting company, product or service. The story you share with your customers and could-be customers has to be true, authentic, passionate and align with your internal self (as a business).
5 Ways To Bring Your Organization’s Values To Life Every Day
Perhaps contrary to popular opinion, defining and exercising your organizational values is one of the most powerful tools you have at your disposal as a leader of your organization. Workplace values set the tone for your chamber or association’s culture, and they identify what your organization, as a whole, cares about.